Born in 2009, the brand Aurelia is a part of TCNS CLOTHING CO. LIMITED., a company owned by two brothers – Mr. OS Pasricha and Mr. AS Pasricha. They started their journey with W, the brand in the Indian retail space that offers 'Indian contemporary' women's wear. Next was the brand Aurelia, with an aim to make Indian wear more intriguing, affordable and easy to wear for modern Indian women.

Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences.