Born in 2001, the brand W is a part of TCNS CLOTHING CO. LIMITED. The dream of two brothers – Mr. OS Pasricha and Mr. AS Pasricha came to reality when W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman. W is the only brand in the Indian retail space which offers 'Indian contemporary' wear and stays a step ahead of the fashion curve. The pioneer in introducing the concept of 'Mix n Match' in retail, W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman.